When you complete your website you will need to submit it to all the search engines to get the website listed in the search engine results. 

You only need to submit your website ONCE, if you submit it more than once there is a chance your site may marked as a spamming website and you website may even be banned from the search engines.

You can submit your website to many other directories as well. You can submit your website to free a directory or to a paid directory.

Main object when you submit your website to a directory

The main objective of submitting your website to a directory is to create as many quality backlinks to your website to increase your website references in the search engine results pages. This will ultimately improve your rankings in the search engine results pages and also increase the all important website traffic to your website. At the end of the day your absolute objective is to increase your website visitor traffic after that its up to the quality of your website content to keep your visitors browsing your website and converting them into customers.

Submit your website to other Directories

After you have submitted your website to the search engines the next step in your website submission campaign is to submit your website to as many internet directories as possible. Before you start doing this you must pre-prepare some alternative website titles, descriptions and keywords, call these your website profiles. I would recommend that you create at least five unique profiles before you embark on your website submission campaign.

When submitting your site to a directory you must rotate the link title (anchor text), description and keywords with each directory entry that makes each submission look as unique as possible and also helps get your website listed in search engines under many different keywords and link titles.

If your link has the same title in all the directories, the Google spider algorithm and maybe other search engine spiders may label your link as spam and will penalize it heavily in the search rankings. Its much better if you vary your anchor text in a 60%/30%/10% manner: if 60% of your link titles contain your primary keywords, 30% contain your secondary set of keywords and 10% a third set of keywords, that should be enough to at least satisfy Google. Your secondary and third sets of keywords can be created in a way that they reinforce your primary keywords.

Submit your website to a directory slowly

When you start your website directory submission campaign you must do this reasonably slowly over a long period of time. Aim to submit your website to a different directory at least once a day or twice a week. If you submit your website listing to lots of directories all at once this may be interpreted as spam by the search engine spiders if they suddenly find all these links to your website all at once. Take solace in the fact that each of your directory submissions may take a different amount of time to actually get approved for listing in that directory, which will help in publishing your website link over a period of time rather than hitting the internet all at once.

Choosing your directory carefully

When you first start off your website will have a page rank of 0, you want to improve your page rank as quickly as possible as this affects where your website appears in the search engine results pages. Your aim is to appear as number one on the first results page for your chosen keywords.

When you are looking around the net for a suitable directory to submit your website to check out first what the Google Page ranking is for that directory. What you are aiming for here is to publish your website on a website that has a higher page ranking than your own website to enhance the quality of your own web link.  If you submit your website to a directory that has a page of 3 or more will enhance your web link quality when it is found by the search engines, it could potentially increase the search engine results page placement. A website with a Google page rank of 5 or more is worth a hundred directory links with a page rank of 0.

Keep a check on your Directory submission Campaign

• The simplest way to keep a check on your backlinks is type into a search engine your website URL  link:www.mysite.com
• To find how many of your web pages have been indexed by a search engine type in site:www.mysite.com

(Note: With Yahoo you click on the links and the pages buttons to see both)